![]() (If Miu Miu ballet flats are trending online, for example, their illegal counterparts are almost certainly, too.) At the same time, an algorithm calculates an item’s risk based on everything from the consignor’s selling history to the popularity of a product on the black market. ![]() Its competitor, The RealReal, also relies on human senses and instinct - recognizing the smell of a $25,000 Hermès Birkin bag, or the feel of its smooth Barenia leather - but the retailer’s first round of checks is undertaken through AI, with software trained on 30 million images to discern nearly imperceptible differences in the stitching or the placement of hardware. Trainees learn to quickly spot an error in the date format inside a Louis Vuitton bag, for example, or know the correct metal alloy makeup of a Cartier watch. To become a “master” authenticator at Fashionphile - the highest level of training to weed out designer fakes at the luxe online marketplace - takes more than 8,000 hours of rigorous schooling, according to the company.
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